Kardes, I., Zengin, A.Y., Evirgen, C. (2021): “Çilek: An Emerging Market Company Goes Global,” in: Cavusgil, S.T., Ghauri, P.N., & Liu, L.A., “Doing Business in Emerging Markets,” 3rd Edition, Sage Publications Ltd, London, pp. 88-99.

Kardes, I., Reinecke Flynn, L., & Dugan, M. (2020): “Online Retailing: Determinants of Competition between Multinationals and Local Firms in Emerging Markets,” International Journal of Retail & Distribution Management, 49(2), 263-280.

Kardes, I. (2020): “Increasing Classroom Engagement in International Business Courses via Digital Technology,” Journal of Teaching in International Business, 31 (1): 51-74.

Cavusgil, S.T., Deligonul, S., Kardes, I, & Cavusgil, E. (2018): “Middle-Class Consumers in Emerging Markets: Conceptualization, Propositions, and Implications for International Marketers,” Journal of International Marketing, 26 (3): 94-108.

Kardes, I., & Vouga Chueke, G. (2017): “Targeting Middle Class in Emerging Markets: The Case of Brazil,”Rutgers Business Review, 2 (3): 279-294.

Kardes, I. (2016): “Michael Kors: Globally Marketing Affordable Luxury,” Case Study in Chapter 16: Marketing in the Global Firm, pp. 434-436. In Cavusgil, S.T., Knight, G., & Riesenberger, J. (2016) “International Business –The New Realities,” 4th Ed., Pearson.

Kardes, I. (2016): “Reaching Middle Class Consumers in Emerging Markets: Unlocking Market Potential through Urban-Based Analysis,” International Business Review, 25 (3): 703–710.

Bamiatzi, V., & Kardes, I. (2014): “Cavusgil’s Contribution to Export Marketing Management and Strategy,” pp. 354-404. In Julian, C.C. (Ed.) Research Handbook on Export Marketing. Edward Elgar Publishing.

Kardes, I., Ozturk, A., Cavusgil, S.T., & Cavusgil, E. (2013): “Managing Global Megaprojects: Complexity and Risk Management,” International Business Review, 22 (6): 905-917.

Cavusgil, S. T., & Kardes, I. (2013): “Brazil: Rapid Development, Internationalization, and Middle Class Formation,” Internext – Revista Eletrônica De Negócios Internacionais, 8 (1): 1-16.

Cavusgil, S.T., & Kardes, I. (2013): „Defining and Measuring the Middle Class in Emerging Markets: The GSU-CIBER Middle Class Scorecard,“ Research World-Esomar, March/April: 46-49.

Kardes, I. (2013): “Business Process Innovation in Companies From Emerging Markets” (Yükselen Pazar Firmalarının Yenilikçi İş Modelleri), Yalin Publications, Istanbul.

Cavusgil, S.T., & Kardes, I. (2012): “New Insights into Brazilian Multinationals: Perspectives From The Field,” Book Review, RAE Journal (Revista de Administracao de Empresas), 52 (1): 110-111.

Kardes, I. (2011): “Impact of Environment-Friendly Activities by Companies on Brand Preference of Customers” (Markaların Çevre Dostu Uygulamalarının Tüketicinin Marka Tercihi Üzerindeki Etkisi), Ege Academic Review, 11 (1): 165-177.