Muhan Soysal Business Administration Conference, ODTÜ (Middle East Technical University), Ankara/Turkey

“The Impact of Brand Extension on Parent Brand and Brand Family: Coca Cola Zero” (Marka Hat Genişlemesinin Ana Marka ve Alt Markalar Üzerindeki Etkileri: Coca Cola Zero UygulamasıConference Proceedings Book, pp. 287-296.

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